About advantage of micro-channel public platform where the public platform in the community is so understandable. In the dialogue, the micro-channel public platform, although now can begin in the form of broadcasting, but once a user response, interactive and immediately back to one of the form, and this one is not the same as the micro-blog is public, that is, , for others, this dialogue is not visible. So I said earlier, micro-channel in essence, is still one of the communication mechanism. While the micro-channel public platform mass (many) information, but its essence remains one of, especially after generating dialogue. Tencent fact does not seem to want to give up one of this dialogue mode, so that it now controls the number of mass, this idea, I personally think is right, unlimited broadcasting (mass), and seriously undermine the two-way change dialogue mode, while a two-way dialogue model, is based on the present micro-channel, which with "broadcast" mode tweets distinct. Plainly, micro-channel or a tool for dialogue between individuals, and micro-Bo, is a place for everyone (public) statements. Different network structures, and determine the micro-channel micro-Bo will play a different role in marketing. From the information point of view, if you need to do is brand exposure, public relations or everything else you want advertised marketing activities, the role of micro-Bo at this time is greater than the micro-channel. Needless to say the truth, microblogging is broadcast local, public topic area, is spread most efficient media platform. Micro-channel is weak in this regard, for example, it is more private conversations, it rarely forwards and facilitate communication, your conversations, not visible to others, can not participate in reviews, as well, you can not be like in the micro Bo, as can easily be used to find or locate a customer based on publicly available information, and so on. Weibo micro-channel and on the information content is necessarily different. Micro-channel will inevitably tend to personal topics (two or several people whispering), in which non-public topics, microblogging actual contrary (like the podium to speak to the public). Here I am talking about is the general direction, counter-examples exist of course, but not representative. In fact, people in the use of micro-channel and microblogging, even in the content often cross, but intentionally or unintentionally, or will exhibit such a distinction. From the perspective of the relationship, or from the perspective of the customer relationship, the role of micro-channel may be greater than microblogging. Through micro-letter, you determine ahead of time to find the user information may be more difficult, but when you add a lot stronger after a friend, through dialogue, your ability to maintain the relationship than the micro-Bo, that is, communication efficiency is higher than micro-channel micro-Bo . I hope you like the public platform in the community to give your views. Welcome you into the world of micro network http://cnzjtz.cn/ hotline: 0769-83569777